Creative direction is the part most feeds skip. We start with the positioning, the references and the reason anyone should care, and only then pick up a camera. It is what keeps a year of content looking like one brand instead of forty posts.
Brief us something
We look at what you have, what your competitors do, and what your guests actually respond to. The gap between those three is usually the whole strategy.
A written and visual direction: how it is lit, how it is framed, how it is captioned. Specific enough that someone else could shoot it and it would still look like you.
We run the shoot against the direction, not against a mood. Every frame has a place to go before it is taken.
The direction becomes a working document your team can use without us in the room.
Most of our work is hotels, restaurants and bars in the Bay Islands. Rooms, plates, water and light — shot by people who live here and know what the island actually looks like at 5pm.